One of the biggest worries home sellers face once they kickstart their property journey is whether their unit for sale will successfully attract buyers. Now that our current property landscape is leaning towards a buyer’s market with an increased supply of MOP-fulfilled flats, effective selling strategies are more important than ever.
In this edition of Ask Our Agent, our very own experienced agent is back to share tips on how exactly to sell a home – fast. To date, his fastest home sold took only one day! It’s safe to say that if there’s one agent who knows how to sell a home in no time at all, it’s him!
So, how exactly do you sell your home fast?
1. Take photos at the right angles and lighting
Ever heard the saying, “A picture paints a thousand words”? This is true for photos of your listing as well! In order to receive more inquiries for your unit, our agent advised to take nice photos of your home. Don’t worry – you won’t need to hire a professional photographer or a fancy DSLR camera to make this happen. We’ve got a beginner-friendly photo-taking guide that will take you through the golden rules of home photography.
2. Find the ideal price of your unit
Here’s where it gets slightly technical as some minor number crunching is involved. Ensure your unit is attractive to buyers by pricing your unit against other units in your area. This will ensure that it’s not set too low (which might eat into your profits) or too high (that it might turn buyers off your unit). Not sure where to start? Use our in-app valuation calculator that gives you an instant estimation of how much your unit is valued today.
3. Set realistic expectations
The response from buyers depends on the demand in your cluster. Should there be a lukewarm demand in your area, be sure to manage your expectations accordingly as finding a buyer may hit a couple of bumps in the road going forward. Luckily, you can curb this altogether by hiring an agent who is focusing in your area i.e. someone with plenty of area-specific experience. Our agent emphasised that this is why we provide our clients with a free customised property report that informs our clients about everything from past transaction data of the units around your area to timeline planning.
4. Highlight the selling points of the area
An effective way to get a buyer’s attention is to emphasise the key selling points of your area. If you know your heartland like the back of your hand, this is where you can put that info to good use. Is your home just a 5-minute walk from the MRT station? Does your unit have a great view of the nearby park? Does the coffee shop opposite your block sell Singapore’s best Ban Mian Noodles? This is the time to shout it from the rooftops!
5. Take into consideration the EIP Policy
Upon submitting your Intent to Sell in the HDB Resale Portal, you will be able to find out who is eligible to buy your flat. When you start marketing for your flat, our agent advised that it is important to indicate the ethnicity and SPR quota. This will avoid attracting buyers who are not eligible to purchase your unit which saves you time and helps you filter potential buyers faster.
If you’re feeling a little overwhelmed by these tips, don’t fret. Our one-stop property platform and tech-powered agent services are uniquely positioned to sell your home in the fastest way possible. We leverage on our technology, dedicated customer care team, aggressive marketing strategy, and our specially trained agents to create a comprehensive resale agent service package designed for a seamless and speedy transaction.
Curious about our agent services? Be sure to give our friendly customer care team a call at 6886 9009 for more information. In the meantime, you can download our app and check out our comprehensive range of services such as in-app valuation and cash proceeds calculators, mortgage advisory, home staging, home renovation, and much more.
Source: Straits Times
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